Hip Hop just wouldn’t be hip hop without lots of bling. Singers, especially hip hop and rap stars, love to show off their shiny diamond watches and other big bling pieces of jewelry. ShowOffCity.com is a popular site to find Joe Rodeo men’s and women’s watches and other jewelry. In addition to the Joe Rodeo brand, Super Techno – Joe Rodeo’s most affordable diamond watch, and JoJino can also be found here. Located in the heart of New York City, Joe Rodeo is one of the biggest jewelry companies known today. Established since 1980, Joe Rodeo is known for its unique design and style. Joe Rodeo has made a breakthrough in the Urban Industry and it is the number one choice for celebrities everywhere. The eye catching jewelry and watches has been custom designed for Hip-Hop artists such as Akon, Sean Paul, Ludicrous, Fabulous, Master P…. the list just goes on.